Is it useful to advertise in the comment section of TikTok? A comprehensive analysis of its effects and techniques

With the rise of short video platforms, Douyin (TikTok) has become an important position for companies and individuals to promote their products. The Douyin comment area is regarded by many businesses as a "golden zone" for low-cost promotion. But is it really useful to advertise in the Douyin comment area? This article will give you a comprehensive analysis of the effects, applicable scenarios and promotion techniques of comment area advertising.

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1. Advantages of advertising in the comment section of Douyin

1. High exposure

TikTok's popular videos usually have tens of thousands or even millions of views, and their comment sections are also very active. By leaving advertising content in the comment section, you can quickly reach a large number of potential users.

2. Low cost

Compared with placing official Tik Tok ads, comment section promotion requires almost no budget and is suitable for small and medium-sized enterprises or individual entrepreneurs.

3. Real interaction

The comment section provides a place for direct communication with users, and advertisers can further increase trust and interactivity by responding to users' questions.

4. Content can be spread

If the ad comments are creative enough, they may be liked or replied to and pushed to the top of the comment section, gaining higher exposure.

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2. Limitations of advertising in the comment section of Douyin

1. Easily deleted or blocked

TikTok CommentsThere are certain restrictions on advertising in this area, and advertising content may be automatically blocked by the system or deleted by the blogger.

2. Unstable conversion rate

The conversion effect of comments section ads depends on the attractiveness of the ad content, the relevance of the video topic, and the user's consumption intention, and the conversion rate is difficult to predict.

3. Impact on brand image

If the advertising comments are too hardcore or frequently appear on the screen, it may cause user disgust and affect the brand image.

4. Fierce competition

The comment section of popular videos usually contains a lot of advertising content, and it requires higher creativity and skills to stand out.

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3. Applicable scenarios for advertising in the Douyin comment area

1. Promote low-priced products

Suitable for promoting products with low prices and simple purchasing decisions, such as small accessories, mobile phone accessories, e-books, etc.

2. Promote hot-selling products

If a product is already topical or popular, directing traffic to the comment section can quickly increase sales.

3. Event or discount promotion

Limited-time discounts, discounts for purchases over a certain amount, and other attractive promotional information can attract more clicks and conversions in the comment section.

4. Targeting specific groups of people

By commenting advertising content under videos in related fields, such as promoting cosmetics under beauty videos and promoting travel services under travel videos, you can accurately reach target users.

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4. Tips for advertising in the comment section of Douyin

1. Ensure content is relevant

The content of the ad comments needs to be relevant to the theme of the video and avoid blunt sales pitches. For example, under a food video, you can comment "I'm hungry after watching this video! By the way, I'd like to recommend our snack shop."

2. Keep your comments interesting or creative

Users are more likely to like or respond to interesting comments. Use humor, questions and answers, or guiding language to attract users' attention. For example, "This dish looks delicious, and it will be even better with our secret sauce!"

3. Avoid hard advertising

Direct promotional content is easy to be disliked by users, such as "Buy our product, click the link". It is recommended to integrate the advertising content into the interaction, such as "Our product just solves this problem, if you need it, you can send a private message to learn more."

4. Capitalize on hot topics

In the comment section of popular videos, it is easier to get exposure by promoting products with the help of hot topics. For example, you can make advertising comments based on a popular meme to increase the fun.

5. Release at a reasonable frequency

Avoid commenting ads frequently under the same video or account. Dispersed delivery can reach more users and reduce the risk of being blocked by the system.

6. Interact with users

When users express interest in your ad comments or ask questions, responding promptly and providing more information can increase the chances of conversion.

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5. How to avoid having advertising comments blocked by the TikTok system?

1. Do not use sensitive words

Douyin strictly monitors advertising comments to avoid using sensitive words such as "free", "promotion", "click link", etc. that may easily trigger review.

2. Do not add external links

Placing external links directly in comments can easily be deleted by the system. This problem can be avoided by guiding users to send private messages to obtain more information.

3. Optimize comment time

Posting advertising comments within the first few minutes after a video is released can easily be seen by more users while reducing the risk of being blocked.

4. Don’t swipe the screen

Repeating the same content multiple times will be marked as spam by the system. It is recommended to diversify the content to reduce the probability of being blocked.

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6. Is it worth advertising in the comment section of TikTok?

Suitable for the crowd:

• Small and medium-sized businesses with limited budgets who want to quickly acquire traffic.
• Individual entrepreneurs who promote products that require little decision-making.

Issues to note:

Comment area advertising can be used as a supplementary means of promotion, but it should not be the only channel. Merchants also need to combine Douyin official advertising, content marketing and other strategies for diversified promotion.

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7. Conclusion

Advertising in the TikTok comment area is a low-cost, high-exposure promotion method, but its effectiveness depends on the creativity of the ad content, the theme of the video, and the interests of the audience. If the ad comments can be designed reasonably and avoid system blocking, this strategy can be an effective means of acquiring users and increasing sales.

When using comment area ads, businesses should focus on interactivity and fun, avoid blunt sales pitches, and gradually build trust with users. By combining other advertising formats, you can achieve higher conversion rates and brand exposure on the Douyin platform.